Shopify · PDP · sport
Selkirk CourtStrike 2.0
Problem
A performance shoe launch needed more than a catalogue PDP. Buyers had to see how CourtStrike 2.0 is built - exploded layers, materials, the story - without losing a path to size and checkout.
What I did
- Shipped the interactive product page on Shopify: hero, exploded-view breakdown, and layered construction visuals.
- Kept the production layer honest: variant selection, cart, and a front-end that can carry 3D-style product art without fighting the rest of selkirk.com.
- Contract development. The live collection is the proof.
Result
Live on selkirk.com/collections/courtstrike-2-0. A product story that still shops: construction, colourways, and buy.