CMS and stores
WordPress, WooCommerce, ACF, Gutenberg, Elementor, Shopify OS 2.0, custom theme and plugin work.
Available for remote roles
Websites and stores that sell, load, and last.
I build and look after business sites and ecommerce - WordPress, WooCommerce, Shopify, front-end, integrations, SEO and analytics. Eighteen years in. Burleigh Heads, Gold Coast - fully remote.
Selected work
All case studies-
Tamannaah Fine Jewellery
Luxury Shopify Plus storefront.
- Shopify Plus
- PDP
- Merchandising
-
Their Nibs
+31% conversions, +48% orders after the rebuild.
- Shopify
- Rebuild
- CRO
-
Brigade Overland
Woo to Shopify. Custom theme.
- Shopify
- Migration
- Theme
-
Retail conversion at scale
+$2.5m YoY sales across three Magento stores.
- Magento
- CRO
- SEO
Latest notes
All notes-
Back-forward cache on ecommerce product pages in 2026
Make PLP and PDP eligible for bfcache: drop unload, fix no-store, refresh cart on pageshow, and measure restore rate.
-
Out of stock SEO for ecommerce catalogues in 2026
Keep PDPs indexable during stockouts: soft 404 fixes, OutOfStock schema, feed alignment, and when to 301 or 404.
-
Shopify metaobjects on the online storefront in 2026
Storefront access, dynamic sources, metaobject templates and web pages without hard-coding every size chart in Liquid.
-
WooCommerce Store API for block cart and checkout
Cart tokens, nonces, /wc/store/v1 routes and extensionCartUpdate for Cart and Checkout blocks on live WordPress stores.
How I work
Front-end and PHP
HTML, CSS, Sass, JavaScript, Git, APIs, forms, live-site debugging.
Measure and ship
GA4, Tag Manager, technical SEO, Cloudflare, DNS, SSL, client training.
Open to a fully remote role.
Agency or in-house. Australia first.