CMS and stores
WordPress, WooCommerce, ACF, Gutenberg, Elementor, Shopify OS 2.0, custom theme and plugin work.
Available for remote roles
Websites and stores that sell, load, and last.
I build and look after business sites and ecommerce - WordPress, WooCommerce, Shopify, front-end, integrations, SEO and analytics. Eighteen years in. Burleigh Heads, Gold Coast - fully remote.
Selected work
All case studies-
Tamannaah Fine Jewellery
Luxury Shopify Plus storefront.
- Shopify Plus
- PDP
- Merchandising
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Their Nibs
+31% conversions, +48% orders after the rebuild.
- Shopify
- Rebuild
- CRO
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Brigade Overland
Woo to Shopify. Custom theme.
- Shopify
- Migration
- Theme
-
Retail conversion at scale
+$2.5m YoY sales across three Magento stores.
- Magento
- CRO
- SEO
Latest notes
All notes-
Google Tag Manager consent initialization for ecommerce stores in 2026
Fire consent defaults on Consent Initialization before GA4 or Ads tags load. Initialization vs consent order, wait_for_update, and preview on Shopify, Woo, and Magento.
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HTTP 103 Early Hints for ecommerce storefronts in 2026
Send 103 Early Hints with one to three Link preloads while Magento, Shopify or WooCommerce builds HTML. When it helps LCP, and when it hurts mobile.
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Performance Max feed-only retail asset groups in 2026
Merchant Center listing groups, feed-only asset groups, and asset testing so PMax retail can launch on Shopping before creative is ready.
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Breadcrumb JSON-LD for ecommerce catalogues in 2026
BreadcrumbList JSON-LD that matches visible PLP and PDP trails on Magento, Shopify, and WooCommerce. ListItem rules, canonical alignment, and Search Console checks.
How I work
Front-end and PHP
HTML, CSS, Sass, JavaScript, Git, APIs, forms, live-site debugging.
Measure and ship
GA4, Tag Manager, technical SEO, Cloudflare, DNS, SSL, client training.
Open to a fully remote role.
Agency or in-house. Australia first.