CMS and stores
WordPress, WooCommerce, ACF, Gutenberg, Elementor, Shopify OS 2.0, custom theme and plugin work.
Available for remote roles
Websites and stores that sell, load, and last.
I build and look after business sites and ecommerce - WordPress, WooCommerce, Shopify, front-end, integrations, SEO and analytics. Eighteen years in. Burleigh Heads, Gold Coast - fully remote.
Selected work
All case studies-
Tamannaah Fine Jewellery
Luxury Shopify Plus storefront.
- Shopify Plus
- PDP
- Merchandising
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Their Nibs
+31% conversions, +48% orders after the rebuild.
- Shopify
- Rebuild
- CRO
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Brigade Overland
Woo to Shopify. Custom theme.
- Shopify
- Migration
- Theme
-
Retail conversion at scale
+$2.5m YoY sales across three Magento stores.
- Magento
- CRO
- SEO
Latest notes
All notes-
WordPress Block Bindings API for product pages in 2026
Bind SKU, price and merchandising copy to core blocks on WooCommerce PDPs. Why _price fails, custom sources, and the 6.9 editor UI.
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Drupal Search API on production catalogues in 2026
Server, index, Views and Solr versus the database backend for Drupal catalogue search. Access leaks, cron batches and facets I actually ship.
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Adobe Commerce Live Search on production catalogues
Replace Magento OpenSearch with Live Search: Composer, SaaS sync, PLP widgets, semantic search and the limits that break catalogues.
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AI Max for Search campaigns: store production notes
Turn on AI Max for Search without leaking clicks to cart, account or Magento filter URLs. Matching, URL rules, RSA pins and a two-week read.
How I work
Front-end and PHP
HTML, CSS, Sass, JavaScript, Git, APIs, forms, live-site debugging.
Measure and ship
GA4, Tag Manager, technical SEO, Cloudflare, DNS, SSL, client training.
Open to a fully remote role.
Agency or in-house. Australia first.