CMS and stores
WordPress, WooCommerce, ACF, Gutenberg, Elementor, Shopify OS 2.0, custom theme and plugin work.
Available for remote roles
Websites and stores that sell, load, and last.
I build and look after business sites and ecommerce - WordPress, WooCommerce, Shopify, front-end, integrations, SEO and analytics. Eighteen years in. Burleigh Heads, Gold Coast - fully remote.
Selected work
All case studies-
Tamannaah Fine Jewellery
Luxury Shopify Plus storefront.
- Shopify Plus
- PDP
- Merchandising
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Their Nibs
+31% conversions, +48% orders after the rebuild.
- Shopify
- Rebuild
- CRO
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Brigade Overland
Woo to Shopify. Custom theme.
- Shopify
- Migration
- Theme
-
Retail conversion at scale
+$2.5m YoY sales across three Magento stores.
- Magento
- CRO
- SEO
Latest notes
All notes-
Google Ads new customer acquisition for store catalogues
Tag new_customer on Magento, Shopify and WooCommerce purchases, then bid with New Customer Value mode without treating the extra value as ROAS.
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GA4 item-scoped custom dimensions for store catalogues
Map Magento attributes, Shopify metafields and WooCommerce variations into GA4 item parameters so merchandisers can cut Items purchased by metal, stock and size.
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Google tag gateway for production store catalogues
Serve gtm.js from the shop domain with Google tag gateway. Same-origin paths, health checks, Magento and Woo routes, and why it is not server-side GTM.
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View Transitions API for ecommerce catalogues in 2026
Opt in with @view-transition, morph the product image, and cancel on tap so INP does not stall collection to PDP.
How I work
Front-end and PHP
HTML, CSS, Sass, JavaScript, Git, APIs, forms, live-site debugging.
Measure and ship
GA4, Tag Manager, technical SEO, Cloudflare, DNS, SSL, client training.
Open to a fully remote role.
Agency or in-house. Australia first.