CMS and stores
WordPress, WooCommerce, ACF, Gutenberg, Elementor, Shopify OS 2.0, custom theme and plugin work.
Available for remote roles
Websites and stores that sell, load, and last.
I build and look after business sites and ecommerce - WordPress, WooCommerce, Shopify, front-end, integrations, SEO and analytics. Eighteen years in. Burleigh Heads, Gold Coast - fully remote.
Selected work
All case studies-
Tamannaah Fine Jewellery
Luxury Shopify Plus storefront.
- Shopify Plus
- PDP
- Merchandising
-
Their Nibs
+31% conversions, +48% orders after the rebuild.
- Shopify
- Rebuild
- CRO
-
Brigade Overland
Woo to Shopify. Custom theme.
- Shopify
- Migration
- Theme
-
Retail conversion at scale
+$2.5m YoY sales across three Magento stores.
- Magento
- CRO
- SEO
Latest notes
All notes-
Speculation Rules for ecommerce: prerender product pages
Use Chrome Speculation Rules to prerender PDP from collection hover. Prefetch first, exclude cart, measure field LCP.
-
On-page SEO for ecommerce stores in 2026
Keywords, titles, URLs, headings, schema and internal links on product and collection pages. A store checklist.
-
How to migrate a Dawn store to Shopify Horizon
Migrate Dawn to Shopify Horizon without breaking apps, custom sections or Core Web Vitals. A production checklist.
-
How to migrate to WooCommerce block checkout
Replace the checkout shortcode with Cart and Checkout blocks. Gateways, fields, Elementor and staging.
How I work
Front-end and PHP
HTML, CSS, Sass, JavaScript, Git, APIs, forms, live-site debugging.
Measure and ship
GA4, Tag Manager, technical SEO, Cloudflare, DNS, SSL, client training.
Open to a fully remote role.
Agency or in-house. Australia first.