CMS and stores
WordPress, WooCommerce, ACF, Gutenberg, Elementor, Shopify OS 2.0, custom theme and plugin work.
Available for remote roles
Websites and stores that sell, load, and last.
I build and look after business sites and ecommerce - WordPress, WooCommerce, Shopify, front-end, integrations, SEO and analytics. Eighteen years in. Burleigh Heads, Gold Coast - fully remote.
Selected work
All case studies-
Tamannaah Fine Jewellery
Luxury Shopify Plus storefront.
- Shopify Plus
- PDP
- Merchandising
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Their Nibs
+31% conversions, +48% orders after the rebuild.
- Shopify
- Rebuild
- CRO
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Brigade Overland
Woo to Shopify. Custom theme.
- Shopify
- Migration
- Theme
-
Retail conversion at scale
+$2.5m YoY sales across three Magento stores.
- Magento
- CRO
- SEO
Latest notes
All notes-
View Transitions API for ecommerce catalogues in 2026
Opt in with @view-transition, morph the product image, and cancel on tap so INP does not stall collection to PDP.
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How to set canonical URLs for ecommerce catalogues
Pick one product URL, keep variants and filters pointed at it, and make Shopify, Woo and Magento canonicals agree.
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Shopify Combined Listings on production catalogues
Plus parent and child products: theme URLs, Search and Discovery grids, inventory, and the TTFB cost of loading every colour.
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WooCommerce Product Collection block for catalogues
Shop, category and brand templates in 2026: recipes, query sync, filters, carousels and WooCommerce 10.6 pickers.
How I work
Front-end and PHP
HTML, CSS, Sass, JavaScript, Git, APIs, forms, live-site debugging.
Measure and ship
GA4, Tag Manager, technical SEO, Cloudflare, DNS, SSL, client training.
Open to a fully remote role.
Agency or in-house. Australia first.