CMS and stores
WordPress, WooCommerce, ACF, Gutenberg, Elementor, Shopify OS 2.0, custom theme and plugin work.
Available for remote roles
Websites and stores that sell, load, and last.
I build and look after business sites and ecommerce - WordPress, WooCommerce, Shopify, front-end, integrations, SEO and analytics. Eighteen years in. Burleigh Heads, Gold Coast - fully remote.
Selected work
All case studies-
Tamannaah Fine Jewellery
Luxury Shopify Plus storefront.
- Shopify Plus
- PDP
- Merchandising
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Their Nibs
+31% conversions, +48% orders after the rebuild.
- Shopify
- Rebuild
- CRO
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Brigade Overland
Woo to Shopify. Custom theme.
- Shopify
- Migration
- Theme
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Retail conversion at scale
+$2.5m YoY sales across three Magento stores.
- Magento
- CRO
- SEO
Latest notes
All notes-
WordPress DataViews for WooCommerce admin lists in 2026
Build merchant-facing product tables with DataViews, DataForm, and REST. Fields, filters, and wp-components styling that match core admin.
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Shopify delivery customization at checkout in 2026
Delivery Customization Functions: rename, sort, and hide shipping options with checkout rules, split carts, and the 25-function limit.
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Drupal single-directory components on production catalogues
Ship SDC with schemas, render arrays, and 11.2 variants on Drupal 11 catalogues without duplicate CSS or broken theme overrides.
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Adobe Commerce content staging preview on production catalogues
Schedule campaigns, preview by date and store view, and share staging links before price rules and CMS updates hit Adobe Commerce production.
How I work
Front-end and PHP
HTML, CSS, Sass, JavaScript, Git, APIs, forms, live-site debugging.
Measure and ship
GA4, Tag Manager, technical SEO, Cloudflare, DNS, SSL, client training.
Open to a fully remote role.
Agency or in-house. Australia first.