CMS and stores
WordPress, WooCommerce, ACF, Gutenberg, Elementor, Shopify OS 2.0, custom theme and plugin work.
Available for remote roles
Websites and stores that sell, load, and last.
I build and look after business sites and ecommerce - WordPress, WooCommerce, Shopify, front-end, integrations, SEO and analytics. Eighteen years in. Burleigh Heads, Gold Coast - fully remote.
Selected work
All case studies-
Tamannaah Fine Jewellery
Luxury Shopify Plus storefront.
- Shopify Plus
- PDP
- Merchandising
-
Their Nibs
+31% conversions, +48% orders after the rebuild.
- Shopify
- Rebuild
- CRO
-
Brigade Overland
Woo to Shopify. Custom theme.
- Shopify
- Migration
- Theme
-
Retail conversion at scale
+$2.5m YoY sales across three Magento stores.
- Magento
- CRO
- SEO
Latest notes
All notes-
XML sitemaps for ecommerce catalogues in production
List only canonical product and collection URLs, split files at 50,000, and keep lastmod honest on Magento, Shopify and Woo.
-
Shopify metaobjects for production catalogues in 2026
Size charts and product highlights as reusable entries, referenced from PDPs, not pasted into description HTML.
-
WooCommerce variation galleries in production catalogues
WooCommerce 11.1 puts per-variation image galleries in core. How I migrate Additional Variation Images and test furniture and footwear PDPs.
-
WordPress Abilities API for store catalogues in 2026
Register WooCommerce lookups with schemas, permissions and wp-abilities/v1 so admin tools stop inventing AJAX handlers.
How I work
Front-end and PHP
HTML, CSS, Sass, JavaScript, Git, APIs, forms, live-site debugging.
Measure and ship
GA4, Tag Manager, technical SEO, Cloudflare, DNS, SSL, client training.
Open to a fully remote role.
Agency or in-house. Australia first.