CMS and stores
WordPress, WooCommerce, ACF, Gutenberg, Elementor, Shopify OS 2.0, custom theme and plugin work.
Available for remote roles
Websites and stores that sell, load, and last.
I build and look after business sites and ecommerce - WordPress, WooCommerce, Shopify, front-end, integrations, SEO and analytics. Eighteen years in. Burleigh Heads, Gold Coast - fully remote.
Selected work
All case studies-
Tamannaah Fine Jewellery
Luxury Shopify Plus storefront.
- Shopify Plus
- PDP
- Merchandising
-
Their Nibs
+31% conversions, +48% orders after the rebuild.
- Shopify
- Rebuild
- CRO
-
Brigade Overland
Woo to Shopify. Custom theme.
- Shopify
- Migration
- Theme
-
Retail conversion at scale
+$2.5m YoY sales across three Magento stores.
- Magento
- CRO
- SEO
Latest notes
All notes-
Performance Max feed-only retail asset groups in 2026
Merchant Center listing groups, feed-only asset groups, and asset testing so PMax retail can launch on Shopping before creative is ready.
-
Breadcrumb JSON-LD for ecommerce catalogues in 2026
BreadcrumbList JSON-LD that matches visible PLP and PDP trails on Magento, Shopify, and WooCommerce. ListItem rules, canonical alignment, and Search Console checks.
-
WooCommerce additional checkout fields production guide
Register contact, address, and order fields on Checkout blocks, validate with Store API, and ship without breaking HPOS or classic hooks.
-
WordPress Block Hooks API for WooCommerce block themes in 2026
Hook mini-cart, trust, and promo blocks into FSE templates with block.json and hooked_block filters without editing merchant theme files.
How I work
Front-end and PHP
HTML, CSS, Sass, JavaScript, Git, APIs, forms, live-site debugging.
Measure and ship
GA4, Tag Manager, technical SEO, Cloudflare, DNS, SSL, client training.
Open to a fully remote role.
Agency or in-house. Australia first.