CMS and stores
WordPress, WooCommerce, ACF, Gutenberg, Elementor, Shopify OS 2.0, custom theme and plugin work.
Available for remote roles
Websites and stores that sell, load, and last.
I build and look after business sites and ecommerce - WordPress, WooCommerce, Shopify, front-end, integrations, SEO and analytics. Eighteen years in. Burleigh Heads, Gold Coast - fully remote.
Selected work
All case studies-
Tamannaah Fine Jewellery
Luxury Shopify Plus storefront.
- Shopify Plus
- PDP
- Merchandising
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Their Nibs
+31% conversions, +48% orders after the rebuild.
- Shopify
- Rebuild
- CRO
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Brigade Overland
Woo to Shopify. Custom theme.
- Shopify
- Migration
- Theme
-
Retail conversion at scale
+$2.5m YoY sales across three Magento stores.
- Magento
- CRO
- SEO
Latest notes
All notes-
GA4 key events for ecommerce: what to mark in 2026
Purchase is already a key event. Ads Personalization can star add_to_cart and session_start. Counting methods, default values, and what to unmark on a live store.
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Shopify custom pixel for Google Tag Manager in 2026
Load GTM in Shopify Customer Events: sandbox limits, checkout_completed mapping, consent, and debugging when Tag Assistant stays blank.
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Speculation Rules for ecommerce: prerender product pages
Use Chrome Speculation Rules to prerender PDP from collection hover. Prefetch first, exclude cart, measure field LCP.
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On-page SEO for ecommerce stores in 2026
Keywords, titles, URLs, headings, schema and internal links on product and collection pages. A store checklist.
How I work
Front-end and PHP
HTML, CSS, Sass, JavaScript, Git, APIs, forms, live-site debugging.
Measure and ship
GA4, Tag Manager, technical SEO, Cloudflare, DNS, SSL, client training.
Open to a fully remote role.
Agency or in-house. Australia first.