CMS and stores
WordPress, WooCommerce, ACF, Gutenberg, Elementor, Shopify OS 2.0, custom theme and plugin work.
Available for remote roles
Websites and stores that sell, load, and last.
I build and look after business sites and ecommerce - WordPress, WooCommerce, Shopify, front-end, integrations, SEO and analytics. Eighteen years in. Burleigh Heads, Gold Coast - fully remote.
Selected work
All case studies-
Tamannaah Fine Jewellery
Luxury Shopify Plus storefront.
- Shopify Plus
- PDP
- Merchandising
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Their Nibs
+31% conversions, +48% orders after the rebuild.
- Shopify
- Rebuild
- CRO
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Brigade Overland
Woo to Shopify. Custom theme.
- Shopify
- Migration
- Theme
-
Retail conversion at scale
+$2.5m YoY sales across three Magento stores.
- Magento
- CRO
- SEO
Latest notes
All notes-
Adobe Commerce Product Recommendations on production catalogues
Install magento/product-recommendations, sync the Product Feed, place units on PDP and category pages, and read PREX metrics without breaking Hyva or consent.
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GA4 audiences ecommerce stores need for remarketing in 2026
Build purchase, cart, and sequence audiences in GA4 Admin, set membership duration, and export lists to Google Ads without breaking consent or item-level reporting.
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Google Tag Manager trigger groups for ecommerce catalogues in 2026
Combine GTM triggers so tags fire only after view_item, add_to_cart, and purchase signals all occurred. Same page load limits, SPA checkout, and preview tests.
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Content-visibility for ecommerce product grids in 2026
Use content-visibility: auto on below-fold PLP cards with contain-intrinsic-size. Skip paint on deep grids without breaking find-in-page or CLS.
How I work
Front-end and PHP
HTML, CSS, Sass, JavaScript, Git, APIs, forms, live-site debugging.
Measure and ship
GA4, Tag Manager, technical SEO, Cloudflare, DNS, SSL, client training.
Open to a fully remote role.
Agency or in-house. Australia first.