CMS and stores
WordPress, WooCommerce, ACF, Gutenberg, Elementor, Shopify OS 2.0, custom theme and plugin work.
Available for remote roles
Websites and stores that sell, load, and last.
I build and look after business sites and ecommerce - WordPress, WooCommerce, Shopify, front-end, integrations, SEO and analytics. Eighteen years in. Burleigh Heads, Gold Coast - fully remote.
Selected work
All case studies-
Tamannaah Fine Jewellery
Luxury Shopify Plus storefront.
- Shopify Plus
- PDP
- Merchandising
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Their Nibs
+31% conversions, +48% orders after the rebuild.
- Shopify
- Rebuild
- CRO
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Brigade Overland
Woo to Shopify. Custom theme.
- Shopify
- Migration
- Theme
-
Retail conversion at scale
+$2.5m YoY sales across three Magento stores.
- Magento
- CRO
- SEO
Latest notes
All notes-
Google Ads conversion value rules for store catalogues
Adjust purchase values by audience, device and location so Target ROAS and PMax optimise toward margin, not raw cart total.
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Pagination SEO for large ecommerce catalogues in 2026
Paginated PLPs: unique URLs, self-canonicals, crawlable next links, filter noindex, and when load-more beats infinite scroll.
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Shopify cart and checkout validation in 2026
Cart and Checkout Validation Functions: server-side rules, field targets, Checkout Rules activation, and Storefront API userErrors.
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WooCommerce order attribution: production setup guide
Last-click session data, sbjs cookies, HPOS meta, WP Consent API, WAF false positives, and Analytics reports without duplicating GA4.
How I work
Front-end and PHP
HTML, CSS, Sass, JavaScript, Git, APIs, forms, live-site debugging.
Measure and ship
GA4, Tag Manager, technical SEO, Cloudflare, DNS, SSL, client training.
Open to a fully remote role.
Agency or in-house. Australia first.