CMS and stores
WordPress, WooCommerce, ACF, Gutenberg, Elementor, Shopify OS 2.0, custom theme and plugin work.
Available for remote roles
Websites and stores that sell, load, and last.
I build and look after business sites and ecommerce - WordPress, WooCommerce, Shopify, front-end, integrations, SEO and analytics. Eighteen years in. Burleigh Heads, Gold Coast - fully remote.
Selected work
All case studies-
Tamannaah Fine Jewellery
Luxury Shopify Plus storefront.
- Shopify Plus
- PDP
- Merchandising
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Their Nibs
+31% conversions, +48% orders after the rebuild.
- Shopify
- Rebuild
- CRO
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Brigade Overland
Woo to Shopify. Custom theme.
- Shopify
- Migration
- Theme
-
Retail conversion at scale
+$2.5m YoY sales across three Magento stores.
- Magento
- CRO
- SEO
Latest notes
All notes-
Ecommerce image SEO for product catalogues in 2026
Crawlable img tags, alt text, filenames, image sitemaps, and Product JSON-LD aligned with Magento, Shopify, and Woo galleries.
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WooCommerce Interactivity API mini cart for stores
WooCommerce 10.4 defaults, drawer template parts, IntegrationRegistry hooks, and staging checks after the React mini cart swap.
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WordPress DataViews for WooCommerce admin lists in 2026
Build merchant-facing product tables with DataViews, DataForm, and REST. Fields, filters, and wp-components styling that match core admin.
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Shopify delivery customization at checkout in 2026
Delivery Customization Functions: rename, sort, and hide shipping options with checkout rules, split carts, and the 25-function limit.
How I work
Front-end and PHP
HTML, CSS, Sass, JavaScript, Git, APIs, forms, live-site debugging.
Measure and ship
GA4, Tag Manager, technical SEO, Cloudflare, DNS, SSL, client training.
Open to a fully remote role.
Agency or in-house. Australia first.