CMS and stores
WordPress, WooCommerce, ACF, Gutenberg, Elementor, Shopify OS 2.0, custom theme and plugin work.
Available for remote roles
Websites and stores that sell, load, and last.
I build and look after business sites and ecommerce - WordPress, WooCommerce, Shopify, front-end, integrations, SEO and analytics. Eighteen years in. Burleigh Heads, Gold Coast - fully remote.
Selected work
All case studies-
Tamannaah Fine Jewellery
Luxury Shopify Plus storefront.
- Shopify Plus
- PDP
- Merchandising
-
Their Nibs
+31% conversions, +48% orders after the rebuild.
- Shopify
- Rebuild
- CRO
-
Brigade Overland
Woo to Shopify. Custom theme.
- Shopify
- Migration
- Theme
-
Retail conversion at scale
+$2.5m YoY sales across three Magento stores.
- Magento
- CRO
- SEO
Latest notes
All notes-
Google Tag Manager lookup tables for ecommerce catalogues
Map messy dataLayer values to clean tag fields with Lookup and RegEx Table variables. Fewer duplicate tags, safer defaults, and preview checks on Shopify, Woo and Magento.
-
How scheduler.yield() fixes ecommerce INP on stores
Break up long tasks on PLP filters and cart drawers so taps get a paint under 200 ms. Yield with a fallback, batch work, measure in the field.
-
Google Ads conversion value rules for store catalogues
Adjust purchase values by audience, device and location so Target ROAS and PMax optimise toward margin, not raw cart total.
-
Pagination SEO for large ecommerce catalogues in 2026
Paginated PLPs: unique URLs, self-canonicals, crawlable next links, filter noindex, and when load-more beats infinite scroll.
How I work
Front-end and PHP
HTML, CSS, Sass, JavaScript, Git, APIs, forms, live-site debugging.
Measure and ship
GA4, Tag Manager, technical SEO, Cloudflare, DNS, SSL, client training.
Open to a fully remote role.
Agency or in-house. Australia first.