CMS and stores
WordPress, WooCommerce, ACF, Gutenberg, Elementor, Shopify OS 2.0, custom theme and plugin work.
Available for remote roles
Websites and stores that sell, load, and last.
I build and look after business sites and ecommerce - WordPress, WooCommerce, Shopify, front-end, integrations, SEO and analytics. Eighteen years in. Burleigh Heads, Gold Coast - fully remote.
Selected work
All case studies-
Tamannaah Fine Jewellery
Luxury Shopify Plus storefront.
- Shopify Plus
- PDP
- Merchandising
-
Their Nibs
+31% conversions, +48% orders after the rebuild.
- Shopify
- Rebuild
- CRO
-
Brigade Overland
Woo to Shopify. Custom theme.
- Shopify
- Migration
- Theme
-
Retail conversion at scale
+$2.5m YoY sales across three Magento stores.
- Magento
- CRO
- SEO
Latest notes
All notes-
WordPress HTML API for product catalogue markup in 2026
Use WP_HTML_Processor and WP_HTML_Tag_Processor to fix PDP markup without regex. Fragment mode, data attributes, and wp_kses hardening in 6.9.
-
Drupal Navigation module on production sites in 2026
Enable core Navigation, retire Toolbar safely, and test keyboard and mobile admin before editors hit production.
-
Magento multi-source inventory on production Adobe Commerce catalogues
Configure Adobe Commerce sources, stocks and salable quantity so warehouses, stores and drop shippers do not oversell during checkout.
-
GA4 BigQuery ecommerce export for store revenue you can audit
Link GA4 to BigQuery, query purchase and items with SQL, and reconcile totals when the UI and warehouse disagree.
How I work
Front-end and PHP
HTML, CSS, Sass, JavaScript, Git, APIs, forms, live-site debugging.
Measure and ship
GA4, Tag Manager, technical SEO, Cloudflare, DNS, SSL, client training.
Open to a fully remote role.
Agency or in-house. Australia first.