CMS and stores
WordPress, WooCommerce, ACF, Gutenberg, Elementor, Shopify OS 2.0, custom theme and plugin work.
Available for remote roles
Websites and stores that sell, load, and last.
I build and look after business sites and ecommerce - WordPress, WooCommerce, Shopify, front-end, integrations, SEO and analytics. Eighteen years in. Burleigh Heads, Gold Coast - fully remote.
Selected work
All case studies-
Tamannaah Fine Jewellery
Luxury Shopify Plus storefront.
- Shopify Plus
- PDP
- Merchandising
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Their Nibs
+31% conversions, +48% orders after the rebuild.
- Shopify
- Rebuild
- CRO
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Brigade Overland
Woo to Shopify. Custom theme.
- Shopify
- Migration
- Theme
-
Retail conversion at scale
+$2.5m YoY sales across three Magento stores.
- Magento
- CRO
- SEO
Latest notes
All notes-
GA4 BigQuery ecommerce export for store revenue you can audit
Link GA4 to BigQuery, query purchase and items with SQL, and reconcile totals when the UI and warehouse disagree.
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Google Ads Demand Gen with product feed for store campaigns
Link Merchant Center, pick image-and-product or video-and-product formats, and read Conversions (platform comparable) without mistaking carousel clicks for checkout.
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Server-side GTM transformations for store catalogues
Allow, augment and exclude event parameters in sGTM before Ads and CAPI tags fire. PII hygiene, preview checks and internal GA fields.
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Back-forward cache on ecommerce product pages in 2026
Make PLP and PDP eligible for bfcache: drop unload, fix no-store, refresh cart on pageshow, and measure restore rate.
How I work
Front-end and PHP
HTML, CSS, Sass, JavaScript, Git, APIs, forms, live-site debugging.
Measure and ship
GA4, Tag Manager, technical SEO, Cloudflare, DNS, SSL, client training.
Open to a fully remote role.
Agency or in-house. Australia first.