CMS and stores
WordPress, WooCommerce, ACF, Gutenberg, Elementor, Shopify OS 2.0, custom theme and plugin work.
Available for remote roles
Websites and stores that sell, load, and last.
I build and look after business sites and ecommerce - WordPress, WooCommerce, Shopify, front-end, integrations, SEO and analytics. Eighteen years in. Burleigh Heads, Gold Coast - fully remote.
Selected work
All case studies-
Tamannaah Fine Jewellery
Luxury Shopify Plus storefront.
- Shopify Plus
- PDP
- Merchandising
-
Their Nibs
+31% conversions, +48% orders after the rebuild.
- Shopify
- Rebuild
- CRO
-
Brigade Overland
Woo to Shopify. Custom theme.
- Shopify
- Migration
- Theme
-
Retail conversion at scale
+$2.5m YoY sales across three Magento stores.
- Magento
- CRO
- SEO
Latest notes
All notes-
Magento GraphQL staging queries for headless Adobe Commerce teams
Use products and categoryList with Authorization and Preview-Version headers so PWA and custom frontends preview scheduled campaigns before go-live.
-
GA4 refund event ecommerce stores need for net revenue in 2026
Send refund with transaction_id, currency, value, and items so GA4 net revenue matches returns. Client, GTM, and Measurement Protocol patterns for Shopify, Woo, and Magento.
-
Google Tag Manager consent initialization for ecommerce stores in 2026
Fire consent defaults on Consent Initialization before GA4 or Ads tags load. Initialization vs consent order, wait_for_update, and preview on Shopify, Woo, and Magento.
-
HTTP 103 Early Hints for ecommerce storefronts in 2026
Send 103 Early Hints with one to three Link preloads while Magento, Shopify or WooCommerce builds HTML. When it helps LCP, and when it hurts mobile.
How I work
Front-end and PHP
HTML, CSS, Sass, JavaScript, Git, APIs, forms, live-site debugging.
Measure and ship
GA4, Tag Manager, technical SEO, Cloudflare, DNS, SSL, client training.
Open to a fully remote role.
Agency or in-house. Australia first.