WooCommerce · photography
Ross Halfin Photography
Problem
A music photographer with four decades of work needed a store that behaves like an archive: find a frame, buy a print, without turning the library into a generic shop template.
What I did
- Shipped the WooCommerce front-end with the agency team: galleries, print commerce, filtering and search across a large catalogue.
- Built the production layer a print shop actually runs on: product pages, collections and a layout that has to hold high-resolution stills without stalling the page.
- Contract development on the agency team. The live archive is the proof.
Result
A live photography archive and print shop at rosshalfin.com. WooCommerce for signed prints, apparel and books on top of the galleries.