Shopify · fashion · knitwear
Roberto Collina
Problem
Italian knitwear that is still made in Italy needed a store that felt like the product: quiet, precise, and trustworthy enough to buy a jumper from on a phone. Listing pages, product pages and add-to-cart had to match the photography.
What I did
- Shipped the Shopify storefront with the agency team: homepage, product listing, product pages, add to cart, and mobile.
- Built merchandising and PDP behaviour a knitwear shop actually runs on: fit notes, materials, size, and a front-end that holds lookbook photography without fighting checkout.
- Contract development on the agency team. The live store is the proof.
Result
Live at robertocollina.com. A Shopify knitwear store with listing, product and cart paths that match the brand, including mobile.