Blog
SEM and Google Ads notes
Paid search only works if the landing page, feed and conversion tags tell the same story. These notes start there.
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SEM
Google Ads Demand Gen with product feed for store campaigns
Link Merchant Center, pick image-and-product or video-and-product formats, and read Conversions (platform comparable) without mistaking carousel clicks for checkout.
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SEM
Google Ads new customer acquisition for store catalogues
Tag new_customer on Magento, Shopify and WooCommerce purchases, then bid with New Customer Value mode without treating the extra value as ROAS.
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SEM
AI Max for Search campaigns: store production notes
Turn on AI Max for Search without leaking clicks to cart, account or Magento filter URLs. Matching, URL rules, RSA pins and a two-week read.
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SEM
Set up Google Ads enhanced conversions
Hashed first-party data, GTM and Consent Mode so Google Ads can still attribute purchases after cookies drop.
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SEM
Performance Max vs Search campaigns for stores
When PMax steals brand search, how to read asset groups, and when a Search campaign still earns the spend.
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SEM
Google Shopping feed quality for product ads
Titles, GTINs, availability and image rules that keep Shopping and PMax from disapproving half the catalogue.
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SEM
Consent Mode v2 for paid media tracking
ad_storage, ad_user_data and modelled conversions. What June 2026 Ads changes mean for your CMP and GTM.
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SEM
Landing pages that convert Google Ads traffic
Match query to headline, keep LCP fast, and put the same offer on the page that the ad promised.