Blog
GA4 and analytics notes
If revenue in GA4 does not match the gateway, the dashboard is fiction. Event design, debugging and attribution.
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Analytics
GA4 BigQuery ecommerce export for store revenue you can audit
Link GA4 to BigQuery, query purchase and items with SQL, and reconcile totals when the UI and warehouse disagree.
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Analytics
GA4 item-scoped custom dimensions for store catalogues
Map Magento, Shopify and WooCommerce item fields into GA4 parameters so merchandisers can segment Items purchased by metal, stock and size.
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Analytics
GA4 key events for ecommerce: what to mark in 2026
Purchase is already a key event. Ads Personalization can star add_to_cart. Counting methods, default values, and what to unmark on a live store.
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Analytics
GA4 ecommerce events that match real revenue
view_item, add_to_cart, begin_checkout and purchase. Item IDs, tax, shipping and why totals drift.
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Analytics
GA4 campaign benchmarks and Ask Advisor
Peer-group benchmarks in GA4 only help if tracking is clean. How to set industry and read the comparison.
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Analytics
Fix broken GA4 tracking with DebugView
Use DebugView, Tag Assistant and the purchase event to find duplicate tags, missing items and blocked consent.
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Analytics
Server-side vs client-side analytics for stores
When to keep browser tags, when Measurement Protocol or sGTM is worth the ops cost, and what still needs a pixel.
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Analytics
GA4 attribution models for ecommerce stores
Data-driven vs last click in GA4. Paid, organic and email on the same purchase. What to show a merchandiser.