# Retail conversion at scale

Ecommerce operations and conversion across three Magento stores. Year-on-year sales increased $2.5 million over three years.

- Role: Ecommerce Manager and SEO Coordinator
- Outcome: +$2.5m YoY sales

## Problem

A multi-store appliance retailer needed the online shopping journey, not just the catalogue, to pull its weight: search, category flow, promotions, content, and measurement.
## What I did

- Directed web features, customer experience and SEO across three Magento storefronts.
- Ran flow optimisation, on-page SEO, merchandising, promotion testing and content.
- Tracked sessions, conversion, funnels, engagement, cart abandonment and segmentation.
- Managed the monthly ecommerce marketing budget and partner relationships.
## Result

Year-on-year sales increased by $2.5 million over three years.

HTML version: https://alanvo.com/work/retail-conversion/